Structured PvP (sPvP) in Guild Wars 2 can be a freeing experience for the veteran MMO player. Compared to ArenaNet’s r/evolutionary vision for emergent and events-based gameplay in PvE and World-vs-World (WvW), the sPvP scenarios in Guild Wars 2 follow a more conventional design, which opens up a comfortable but still dynamic diversion for player-vs-player enthusiasts. On the one hand, ArenaNet has been lauded for its intention to shake up the traditional MMO mold as it relates to quest design and player participation in PvE areas. Rather than approaching Guild Wars 2 with the tried, true, and tired formula of centralized quest hubs and kill X, fetch Y activities, the Bellevue-based studio opted for a gameplay design based on dynamic content, wherein adventuring and advancement depend more upon tiered locational events than static quest givers. ArenaNet’s game also highly encourages open grouping, doing away with conventional mob tagging, and incentivizing player collaboration.